Turn every outbound sales call into more booked meetings.
EliteSDR analyses every sales call using the evidence-based Harasty SDR Coaching Framework, then delivers personalised coaching reports that help SDRs improve after every conversation.
"We usually take three months to get a new rep productive. Using EliteSDR our new SDR Josh was booking two or three appointments a day inside of three weeks. That is by far the best we have ever achieved."
Tas Gray, Director, Axiom IT
What EliteSDR Delivers
Everything SDRs and managers need to measure, coach and improve outbound sales conversations.
Transcript and Voice Analysis
Every plan assesses the call transcript. Professional and Manager plans also analyse tone, pace, confidence and delivery.
Evidence-Based Scoring
Every score is supported by a specific quote or moment from the call, making feedback clear, fair and explainable.
Personalised Coaching Reports
Receive strengths, improvement priorities and practical actions the SDR can apply to their next call.
Individual Progress Tracking
Track each SDR's scores and capabilities over time to see whether coaching is producing measurable improvement.
Manager Coaching Priorities
A prioritised coaching queue shows managers which representatives need attention and what they should coach.
Team Performance Analytics
Identify patterns across representatives, capabilities and time periods using one consistent evaluation standard.
How It Works
1
Upload Call
Drop in a recording straight after the call ends.
2
AI Analysis
Every transcript is assessed against the Harasty SDR Coaching Framework. Professional and Manager plans also analyse voice and delivery.
3
Personalised Coaching Report
Strengths, priorities and evidence, ready in minutes.
4
Track Improvement
Watch scores and competencies trend upward over time.
The framework came first. The AI came second.
Most AI coaching tools simply summarise conversations.
EliteSDR is different.
Every recommendation is based on the Harasty SDR Coaching Framework, developed over five years and refined through thousands of real outbound sales calls.
It is not a collection of best-practice guesses. The framework was improved call by call, based on what actually changed sales performance and moved the numbers.
The work was led by Chris Harasty, who holds a Master of Science in Coaching Psychology from the University of Sydney and has more than 20 years of experience running SDR programs within his own business and coaching sales teams.
Plenty of tools can transcribe a call and generate observations. The real difference is what the salesperson is measured against. That is what determines whether the coaching produces meaningful improvement.
That is the part we spent five years getting right.
The Book Behind EliteSDR
The methodology behind EliteSDR
Rated 4.9/5 on Amazon
EliteSDR is built on the evidence-based coaching framework presented in Chris Harasty's book, The Anatomy of an Elite SDR Call: How to Measure, Coach and Improve Outbound Sales Conversations.
The book provides a practical guide to measuring outbound sales conversations, identifying the specific capabilities limiting performance and coaching improvements that carry into the next call.
EliteSDR puts this methodology into practice, applying it consistently after every conversation.
Written by Chris Harasty, founder of EliteSDR and creator of the Harasty SDR Coaching Framework.
Calls are transcribed and assessed against the Harasty SDR Coaching Framework using AI, scoring call structure, discovery and value creation. Professional and Manager plans also assess tone and delivery.
Which file formats are supported?
Audio files (MP3, WAV, M4A) and text transcripts. See the Upload Call screen for exact size limits.
Is voice analysis included?
Voice and delivery analysis is included with Professional and Manager plans. Starter analyses the call transcript only.
How secure is our data?
Calls and reports are isolated per organisation and encrypted in transit and at rest.
Can managers review their teams?
Yes, managers get a real-time Team Dashboard, a leaderboard, and a coaching-priority queue across their reps.
Can I cancel anytime?
Yes, subscriptions can be cancelled at any time from your account settings.
